Raycop Marketing Support Including Mass Advertising

The marketing team was short-staffed and had no in-house structure to run everything from strategy to execution. The challenge was to build a team that runs internally, rather than outsourcing everything.

Our members worked on-site, handling PR strategy spanning mass advertising to digital, project management, and training for the department — moving know-how into the company while doing the work.

In concrete terms, our support spanned mass advertising, digital, and real-world touchpoints. Centered on renewing the official and EC sites, we directed TV and radio commercial production, produced original content, and ran giveaway campaigns. We also directed the company's mecenat (social-contribution) activities and led speech-training workshops for new-product launch events — covering a wide range of the brand's communications.

We built a structure that can run marketing across all fronts on its own. Beyond executing measures, a marketing framework and experience remained within the department.