Articles

Case studies and know-how on web production, marketing, and DX.

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Case Studies

Case Study: Thinking About DX — Sometimes You Need Brute Force? Coupon Operations for a Burger Chain

Case Study: Points to Watch When Considering an EC Site

Case Study: Learning from the Industry Most Serious About Conversion

Reading Brand Experience from Rough Data — A Case Study

The Secret to a Game That Lasts 10 Years — A Case Study

Face-Recognition Content Was Too Early in 2011 — A Case Study

Making a Presentation Succeed by Engineering the Energy of Voice and Presence — "Product Launch Event Support"

3 Things to Watch for on Government Websites — A Case Study

New Business Launch Support (1/2) — Three Categories

Building Multilingual Websites — A Case Study

Case Study: The Secret to a Successful Giveaway Campaign Lies in Original Novelties!

Case Study: Supporting a Vendor-Selection Competition — Yoshida Hideo Memorial Foundation

Case Study: The Pioneer DJ 25th Anniversary Site

Case Study: Are Dust Mites Really There? Surfacing Latent Needs Through Visualization

How-to

For New Web Directors: Why Not Launch a Free Site with Google Sites?

For New Web Directors: Your First Wireframe

For New Web Directors: On Today's Company Newsletters

For New Web Directors: 10 Essential Tools

For New Web Directors: I Learned WordPress from Free YouTube Videos and Launched a Site!

Websites Have a Shelf Life: Nail the Timing and Key Points for a Renewal!

7 Must-Have Contents for a Corporate Website — For New Web Directors

Must-Read for New Web Directors: The Right Way to Learn Programming! Level Up Fast with Progate!

Must-Read for New Web Directors: You Can Master Adobe Products for Free on YouTube — and Improve Your English Too?!

EC

What Makes E-Commerce Work: Where's the Key to Choosing a Carrier?

What Makes E-Commerce Work: The One Thing to Do First When Considering Your Own EC Store

E-Commerce Tips: Packaging Materials That Cradle Your Products

What Makes E-Commerce Work: Marketplace vs. Own-Store EC — Comparing 6 EC Platforms

What Makes EC Succeed: Expanding Your Sales Channels Overseas with Cross-Border EC

What Makes E-Commerce Work: Every Industry Is Moving Into EC and It's Heating Up

Web Tips

Web Tips: 1-2-3 for Avoiding Offshore Development Failure

Web Tips: Avoiding the Pitfalls of Target Setting

Web Tips #02: The Requirements Phase Starts with a Project Plan

Web Tips #01: Question Everything — The Art of Requirements Interviews

Buzzword Explainers

Words You Hear a Lot Lately: Unreal Engine Isn't Just for Games

Words You Hear a Lot Lately: Could NFTs Be the Next-Generation Asset?

Buzzword Explainer: Winning Big with Small Mass

Buzzword Explainer: When You're in Trouble, It Was Always Them Who Helped

Buzzword Explainer: Ad Fraud—Points to Watch Out For

Buzzwords Explained: Get the Basics of MaaS and You Can Kind of Talk About It

Buzzwords Explained: The Age of Being Scored Is Almost Here — Credit Scores

Buzzwords Explained: Go Direct with D2C

Buzzwords Explained: Chained Together — Blockchain

Buzzwords Explained: Everyday Life Goes Online

Valuing the Individual: Personalization

What You Must Protect Even Across Borders: GDPR

Hear the Real Voices with Community Marketing — A Buzzword Explainer

What Really Changes with "5G"? — A Buzzword Explainer

Words You Hear a Lot Lately: Riding the Wave of the Times with DX (Digital Transformation)

Words You Hear a Lot Lately: Toward a Kinder World with the SDGs

Web-DOG

Web-DOG Iwate: Azumamine Sake Brewery Site Renewal — Completion Report

Web-DOG Iwate: Azumamine Sake Brewery Site Renewal — Implementation Phase Report

Web-DOG Iwate: Azumamine Sake Brewery Site Renewal — Structure & Design Report

Web-DOG Iwate: Azumamine Sake Brewery Site Renewal — Design Concept Report

Web-DOG Iwate: Azumamine Sake Brewery Site Renewal — Structure Document Report

Web-DOG Gunma: Our Crowdfunding Campaign Is Live — Please Support Us!

Web-DOG Iwate: Azumamine Brewery Site Renewal — Regular Meeting Report

[Web-DOG Iwate] Azumamine Brewery Site Renewal — Concept Brainstorming Report

[Web-DOG Iwate] Azumamine Brewery Site Renewal — Kickoff Meeting Report

Web-DOG Material Download: "Web-DOG," Solving Regional Challenges with Companies × Schools × Students, Is Going Strong!

Web-DOG Iwate: An Industry-Academia DX Project Advancing Regional Digital Transformation — First Student Competition Held in Iwate

Other

[Reading an Overseas Article] Five Technology Trends for 2024: AI, XR, Cloud, 5G, and EVs

The Importance of Building Corporate Brand: Think About Social Significance!

What to Do About the New Market Segments, Seen from a DX Perspective

Core Web Vitals Are Coming!

Let's Take It Easy with No-Code!

"End-to-End EC Business Launch Support": Recommended Ways to Use Each Service

Recommended Tools and Ground Rules for Security Management

Big News: tentus Launches "End-to-End EC Business Launch Support"

tentus inc. | Releasing Our Company Brochure

Reading

Gyoza: Written as "Where Food Comes Together"!

Beyond Corporate Branding Through Gyoza

Happy New Year!

Authentic Sichuan Hotpot Was Just Too Delicious | 2021.12.18

[Discovered on My Shanghai Trip] China's Mobile Game Market Seen Through Mahjong Apps | 2021.12.12

How Well Do Athletes and Gyoza Go Together?

I Finally Completed the Shanghai Quarantine Mission | 2021.12.08

I Filmed a Day in My Life During Mandatory Quarantine on My Trip Home to Shanghai | 2021.11.22

On Day 4 of Quarantine I Was Told I'm a Close Contact, Moved to Another Hotel, and Stunned by the Room's Size | 2021.11.17

How Traveling to China During the Pandemic Left Me Exhausted | 2021.11.12–2021.11.15

The Words I Remember Most When Trouble Strikes

How I Got Healthy During the Pandemic

A Surprise Announcement! The Latest Version Is Coming!

tentus's Employee Perks (Muscle Edition)

Koizumi-Style: How to Love Your Own Weakness

My Thoughts and Recommended Points from Holding an Online Year-End Party

The Time We Held an Online Drinking Party Eating Home-Grilled Mail-Order Gyoza While Watching "Matsuko's World of Mail-Order Gyoza"

The Happiness of Drinking Here — On the tentus Rooftop

Advice 1 and 2 for People Whose Spirit Has Broken

My Résumé: Tomohiro Koizumi of tentus inc.

Don't Be Earnest—Be Serious

To Those Taking on Challenges — and to Us

Cat-work in the Age of Telework

How tentus Runs Performance Reviews

GitHub in China

tentus's 10th Fiscal Year Has Begun

China's Virtual Study-Room App "CoStudy" Was Fascinating

WeChat Mini Programs — and Does LINE Have Mini Apps Too?

The Reality of Telework in a Regional City — Utsunomiya Edition

My Life's Drinking Time Machine — #LetsToastAgain

Where to Start with PR? "Megane-san to." / Backlog World / Online Share Office… From Joining to Planning New-Style Events.

The World is ONE — 100 COVID-19 Response Projects from Around the World

wataridori Life @ Kyoto — Making "Homes" All Across Japan Your Own: Wataridori House Trial-Stay Report

How We Train Our Directors

Event Report: Talking Life Hacks for Getting Through COVID-19 at "Megane-san to." (formerly Megane Fes)

Update: The Kamakura Climber We Support Summits Aconcagua — Peak No. 4 of the Seven Summits!

Super Gyoza Drops Powder Dev Meeting — Handing Them Out at Backlog World 2020! 🥟

Study Session Report: Customer Success (10/23/19)

A 3-Night Shanghai Ramble — tentus Staff Trip Report: Activities Edition (Finale)

A 3-Night Shanghai Ramble — tentus Staff Trip Report: Food Edition

A 4-Day Wander Through Shanghai: tentus Staff Trip Report — Lodging

Gyoza Advent Calendar 2019: Corporate Branding Through Gyoza

We're Speaking at Backlog World 2020

Our Non-Smoker Allowance and Other Quirks — Koizumi at tentus

Hello from tentus — A First Note from Koizumi