Hill's Pet Nutrition Japan BtoB Marketing Support

They wanted to strengthen BtoB marketing to veterinarians in the Japanese market with digital, and were looking for a partner to handle everything from strategy to execution.

We handled everything from budgeting and market research to requirements definition, building the backbone of the digital strategy and bridging global policy with the realities of the Japanese market.

Our support went beyond strategy design into driving the whole project and directing its technical and procurement work. For the veterinarian site, we organized server and replacement requirements, and handled everything from defining the RFP for system vendors and gathering competitive estimates to directing the vendor-selection competition. For the server migration, we managed continuity testing across Apache and Solaris environments, the environment migration, SSL application, stress testing, and the production cutover in phases. We also covered iPad-project requirements and architecture review, the handover to a new agency, selecting and acquiring target domains, and setting up social accounts (Facebook and Twitter) — coordinating stakeholders inside and outside the company to streamline a complex project on the client's behalf.

We established the foundation of a global brand's BtoB digital marketing for the Japanese market, creating the groundwork for continued campaign rollout.